Saucony
endorphin Elite 2 x vanessa Fraiser
PRODUCT: ENDORPHIN ELITE 2
LOCATION: SAUCONY HQ, BOSTON MASSACHUSETTS
PROJECT DETAILS
Saucony welcomed pro runner Vanessa Fraiser to their HQ for running tests on the Endorphin Elite 2, their next gen super shoe built for competitive road racing.
I joined the project to create vibrant images showcasing Vanessa's connection with the shoe's innovative features. I worked closely with the creative team. Put my own twist on it by color matching my light with the product and transforming their testing facility into another world. Much like the flow state a runner feels. What started as a smaller project expanded into a campaign for OOH print, Web (including their landing page) and all social platforms.
